Tali Sharot: 3 Ways To Influence People
Dr. Tali Sharot shares how the human brain works and how we can use optimism to help influence the behaviour of ourselves and others.
(video credit: TEDx Talks)
About Tali Sharot
Tali Sharot is the director of the Affective Brain Lab. She is a Professor of Cognitive Neuroscience in the department of Experimental Psychology and The Max Planck UCL Centre for Computational Psychiatry and Ageing Research at University College London. Prof. Sharot is currently a Wellcome Trust Senior Research Fellow and has held fellowships from the British Academy and the Forum of European Philosophy. Sharot holds a BA in Economics and Psychology from Tel Aviv University and a PhD from New York University. Sharot’s research integrates neuroscience behavioural economics and psychology to study how emotion influences people’s beliefs, decisions and social interactions. Awards in recognition of this work include twice the British Psychological Society Book Award and the Society for Neuroeconomics Early Career Award, among others.
Professor Sharot is the author of four books: The Influential Mind: What the Brain Reveals About Our Power to Change Others, The Optimism Bias: A Tour of the Irrationally Positive Brain, Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms, and The Science of Optimism: Why We’re Hard-Wired for Hope.