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Jennifer Cohen: The Secret to Getting Anything You Want in Life

12 December 2020

Jennifer Cohen: The Secret to Getting Anything You Want in Life

Jennifer Cohen, healthy lifestyle writer, entrepreneur, podcaster, and spokesperson shares her ‘10% Target Mindset’ which encourages people to be BOLD by asking for what they want, versus taking what is given to them.

Boldness is a stronger indicator of success than intelligence

(credit:  TEDx Talks)

About Jennifer Cohen

Jennifer Cohen is a best-selling author, brand strategist, international speaker and educator  with a specific focus on building healthy habits to drive positive behavioral change.  She was recently named “100 Most Influential People in Health and Fitness” by Greatist and is currently ranked #16 “Most Impactful Fitness Entrepreneurs” by Web MD.

In 2019, Jennifer took her passion and experience to develop and host one of the fastest rising, regularly ranked podcasts, “Habits & Hustle

Jennifer’s work goes beyond performance training.  She also serves as a brand strategist to world class brands including Weight Watchers, Muscle Milk, KIND Bar, Tonal Gym, LOEWS Hotels, and Tru Niagen.   Jennifer was also the cofounder of  Hot 5, a very popular fitness App that was ranked #1 in the  Apple App store and acquired by Weight Watchers in 2015.   She took her wealth of knowledge center stage when she was invited to deliver her signature “10% Target” as a TED talk, which has garnered over 150,000 views in only a few short months.  

Jennifer’s first bestselling book, No Gym Required – Release Your Inner Rock Star(2009), outlines her no-nonsense approach to fitness and health, and serves as an overall healthy lifestyle guide. Her second book Strong is the New Skinny reached #2 on the Bestsellers List.  And Jennifer’s third book Badass Body Goals is an innovative book/journal featuring an online video library.

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